Founder and President
Author, designer, entrepreneur and innovator, Joseph Vassallo’s talents extend well beyond his award winning firm, Paragon Pools of Las Vegas, NV, benefiting the industry and consumers across the globe, garnering him the distinct recognition of 2012 CBP of the Year from the APSP Builders Council.
Founder and president of a custom in-ground, commercial and residential construction company, Vassallo’s innovative design concepts and business acumen have been celebrated in a multitude of arenas; from consumer and business publications, to electronic media and on the world-wide web. His eagerness to employ “special materials” has resulted in major trend-setting applications. Vassallo and his projects have been showcased in many television segments including an HGTV special. He is now featured on HGTV.com Designer's Showcase.
The firm’s project list includes pools for major hotels, casino moguls, celebrated chefs, celebrities, luxury home tours and multiple man-made lake renovations.
Vassallo sits on local, regional and national boards for the Association of Pool and Spa Professionals (APSP). He has served many years on the National Builders Council and was a contributor to the association’s foremost technical publication, the APSP Builders Manual 3rd Edition.
One of few world-wide to earn the Certified Building Professional (CBP) credentials notes him as one of the pool industry’s elite.
Vassallo has made a mark in the industry; he presents seminars for international symposiums, contributes to technical manuals, mentors novice designers and is a consultant to financial investors. He works with local, state and national legislators impacting licensing, standards, building codes, and safety regulations.
Highly editorialized, media reporters seek out Vassallo’s insight on topics ranging from design, to safety, trends and legislative issues for feature stories. Contributing columnist to Nevada’s largest newspaper, the Las Vegas Review Journal, his column Pools and Spas provided readers with information on an array of pool and spa related subjects including construction, maintenance, entertainment and trends.
His humanitarian works involving educational and water safety programs have earned numerous accolades including Citizen of Distinction, The Jefferson Award and the Golden Hands Service Award.
Paragon Pools is the ONLY independent builder in the state of Nevada to be named to the AQUA 100, best pool companies in the nation, five years consecutively, and to the Aqua 100 Hall of Fame.
Vassallo’s AquaTekture won “Best Pool” in the 2009 Las Vegas Parade of Homes, luxury home tour. And he was named 2009 Master of Design by Pool and Spa News.
His book The Al Fresco Life: Pools, Spas, Bars & Kitchens, a design and lifestyle book exclusively featuring projects from the Paragon Pools portfolio was released in 2008 by Schiffer Publishing.
Vassallo is available to speak at your business, professional, social, or community activities.