In an effort to bring more awareness to the importance of water safety especially with regards to young children between the ages of 1-4 years, Float Like A Duck™ has teamed up with UMC Children’s Hospital to create an informative and educational Public Service Announcement (PSA), “Family Time: The Joys of Water Activities with your Child.”
The PSA features Float Like A Duck’s water safety mascot, Duckie, along with key UMC Children’s Hospital personnel, Dr. Jay Fisher, Medical Director of the Pediatric Emergency Department and Xochitl Kambak, Registered Nurse of the Healthy Living Institute at UMC, who provide five crucial water safety tips in English and Spanish.
Float Like a Duck™, water safety initiative expanded its positive message by launching the “Learning to swim, led me to...”™ campaign in 2017. The campaign was created to inform and inspire youths about exciting experiences and career opportunities one can enjoy from learning how to swim.
The campaign showcases a series of PSAs featuring a wide range of individuals from among the community who attributed “learning to swim” to their personal success and achievements in sports, recreation, education and/or their career. Their participation in the videos earned them the title of Official Float Like A Duck AQUA AMBASSADORS.