Float Like a Duck™, water safety initiative expanded its positive message by launching the “Learning to swim, led me to...”™ campaign in 2017. The campaign was created to inform and inspire youths about exciting experiences and career opportunities one can enjoy from learning how to swim.
The campaign showcases a series of PSAs featuring a wide range of individuals from among the community who attributed “learning to swim” to their personal success and achievements in sports, recreation, education and/or their career. Their participation in the videos earned them the title of Official Float Like A Duck AQUA AMBASSADORS.