Paragon Pools

Las Vegas, NV * 2001-2026

Thank You, Las Vegas!

For 25 years, it was my privilege to tell the Paragon Pools story. Founded by Joe Vassallo and later co-led with his son, Joey, Paragon Pools designed and built award-winning custom pools, spas and backyards across the Las Vegas Valley. On October 31, 2026, the company closed its doors.

I have kept this website online as a showcase of a quarter century of public relations and marketing that evolved with technology and the way people find and follow a business. In 2002, Paragon Pools launched its first web page, at a time when Facebook, YouTube and Instagram did not yet exist. As each new channel emerged, I was there to lead Paragon Pools’ transition: a Flash website and its first Facebook and LinkedIn profiles in 2009, a YouTube channel in 2010, Google AdWords and Twitter in 2011, a blog, Pinterest and Houzz in 2012, a spot in HGTV’s online Designers Showcase in 2013, and Instagram in 2018, as well as others. This site is a record of that evolution, and of the work, people and community programs that defined Paragon Pools.

*All social media with the exception of the YouTube channel have been disabled.

I hope it continues to inspire anyone dreaming of their own backyard retreat. To every client, team member, associates, media and partner who was part of this story: thank you.

Mary Vail, MBA
Publicist for Paragon Pools, 2001 to 2026

Quality Workmanship Originates with a Great Design!

Master Designers & Builders of New Pool Construction & Pool Remodels and Renovations

Services

Modern backyard with a small swimming pool featuring a built-in custom spa and fire feature, surrounded by minimalist outdoor furniture and a stone wall with cacti, during sunset.

Residential Pools & Spas

New Installations

Modern backyard pool with a raised spa, surrounded by white tiles, palm trees, and desert landscaping, with lounge chairs in the foreground and a brown brick wall in the background.

Residential Pools & Spas

Remodels & Renovations

A commercial swimming pool surrounded by modern apartment buildings on a sunny day with clear sky. The pool has lounge chairs and umbrellas around it, with some shaded cabanas. The water is clear and inviting.

Commercial Pools & Spas

New Installations & Remodels

Experts in Custom Pool Design & Construction

Close-up of square pool tile in shades of gray, black, white, and metallic, with some tiles reflecting light.

About Paragon Pools

Residential backyard with a custom perimeter overflow spa covered in blue mosaic tiles with a custom pool in the background.

Pool Videos

Centered logo of Paragon Pools surrounded by multiple award icons and laurel wreaths, including awards for design, excellence, and the world's greatest pools.

Design Awards

Close-up of a mosaic tiled spa with a water feature in a backyard pool.

In The News

Close-up of a geometric pattern pool tile in various shades of blue, gray, and beige on a tiled surface, with a pool of water on the right and bottom edges reflecting light.

Testimonials

Swimming Pool & Remodeling FAQs

A modern backyard swimming pool, with a large tanning ledge, a shear decent water feature, and an elevated seating area.

Swimming Pool FAQs

A backyard with a swimming pool featuring deck jets, a custom spa with LED lighting, and 2 combo fire and water features, custom pool by Paragon Pools.
A remodeled backyard swimming pool with with LED lights, fire elements, new interior finish and tile.

Pool Remodel FAQs

After 25 years, Paragon Pools has closed. To learn more about a quarter of a century of award-winning PR work, or for media inquiries, contact Mary Vail, MBA Publicist.

Read the Case Study